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02.22.02
AdDynamix Ad Serving & Management Technology Receives AltaVista & MSN Approval
Los Angeles, CA - February 22, 2002 - Pennyweb, Inc., a leading provider of media, ad serving, and publishing technology products and services, announced today that AdDynamixSM, their proprietary ad serving and management solution, has been approved as a recognized Third Party Ad Serving Provider by both AltaVista and Microsoft Network. Approved-status will enable clients of the service to run campaigns on AV and MSN properties with full confidence in the software's reliability and compatibility with the aforementioned family of sites.
Benoit Pecqueur, Pennyweb, Inc. founder and CEO, noted, "As we begin to roll-out our AdDynamixSM product, we've been working with top properties such as AltaVista, MSN, and others to make sure we meet all their criteria as a Third Party Ad Serving Provider. These efforts to simplify the online advertising process will ensure our current and future clients have a TRUE turnkey ad management solution."
AdDynamixSM
AdDynamix is Pennyweb, Inc.'s proprietary ad management and publishing technology. Originally developed to power Pennyweb, Inc.'s ad network, this technology, which enables advertisers and publishers alike to centralize their targeting, tracking, inventory management, and reporting in an integrated package. With its flexible architecture, AdDynamix provides unique tracking capabilities for CPM, CPC, and CPA campaigns, collecting and analyzing data in Real Time. In addition to serving traditional banner formats, it is also extends to rich media, interstitials, pop-ups, and email. AdDynamix provides a comprehensive solution that is truly the next-generation in ad serving technology surpassing industry benchmarks in speed, accuracy, and price.
About Pennyweb, Inc.
Established in 1997, Pennyweb, Inc. has been called "online advertising's best kept secret" by direct clients and agencies alike, and has been profitable since day one. Based in Los Angeles, California, Pennyweb, Inc. is committed to providing high-return, efficient solutions for both advertisers and publishers with a true pay-for-performance ad network. This is powered by a constantly refined ad serving technology, AdDynamixSM, which has poised the company to enter an ever-narrowing field with a powerful product. Complemented by a host of other media services, Pennyweb, Inc. emphasizes proprietary technology and customer service. Pennyweb works with a top roster of clients, which includes leading brands and well-known agencies such as WebMD, Omaha Steaks, and NetZero, in the U.S. For more information about Pennyweb, Inc. and AdDynamix, visit www.addynamix.com or email advertise@addynamix.com.
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Overview
