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03.27.02
Pennyweb, Inc. Partners With Silverpop To Provide Multimedia E-Mail Marketing Solutions
Los Angeles, CA, March 27, 2002 - Pennyweb, Inc., a provider of media and ad serving products and services, announced today that it will begin offering e-mail marketing solutions starting April through a partnership with Silverpop Systems, a provider of sales and customer communications software.
This will add multimedia e-mail marketing to Pennyweb's already extensive capabilities, which currently includes Pennyweb Network, it's successful Pay-For-Performance ad network, and AdDynamixSM, a proven contender in ad serving technology.
Planned integration with Pennyweb's current offerings will further improve targeting and ROI for it's clients and their campaigns. According to Pennyweb COO Chris Fenton, "We have always been committed to the original promise of online advertising: targeted and measurable advertising. Our new relationship with Silverpop allows our clients to tap into one of the most cost-effective and measurable acquisition mediums around: e-mail marketing."
"Our relationship with Pennyweb, the latest member of our Dynamic Marketers Program, is another example of Silverpop's role in enhancing our partners core offerings and equipping them with best-of-breed software," said Greg Foster, Silverpop VP of Business Development. "The winner is ultimately their clients who have another conduit available to them for reaching their customers."
Pennyweb founder and CEO, Benoit Pecqueur adds, "The Silverpop partnership puts us a step closer to becoming a closed-loop advertising solution. With the ability to deliver high-impact e-mail campaigns, our clients can now deliver a consistent message across a variety of advertising mediums that we provide. They can take their marketing initiatives not only beyond the banner but also beyond the browser."
About Silverpop
Silverpop Systems Inc. provides the only enterprise-class e-mail marketing software solution specifically designed for customer communication management (CCM), ensuring relevant, timely and consistent messaging. Silverpop enables marketers to cost-effectively control their own efforts and to maximize their company's connection with each customer. Silverpop, founded in 1999, is headquartered in Atlanta with funding led by Draper Fisher Jurvetson, NeoCarta Ventures and Labrador Ventures. More information on Silverpop and its products can be obtained by calling 1.866.745-8767 or by visiting www.silverpop.com.
About Pennyweb, Inc.
Established in 1997, Pennyweb, Inc. has been called "online advertising's best kept secret" by direct clients and agencies alike, and has been profitable since day one. Based in Los Angeles, CA, Pennyweb, Inc. is committed to providing high-return, efficient solutions for both advertisers and publishers with a true pay-for-performance ad network. This is powered by a constantly refined ad serving technology, AdDynamixSM, which has poised the company to enter an ever-narrowing field with a powerful product. Complemented by a host of other media services, Pennyweb, Inc. emphasizes proprietary technology and customer service. Pennyweb works with a top roster of clients, which includes leading brands and well-known agencies such as WebMD, Omaha Steaks, and NetZero, in the U.S. For more information about Pennyweb, Inc. and AdDynamix, call 888.867.3669 or visit www.addynamix.com. Pennyweb will be at Booth 962 at Internet World Spring 2002 in Los Angeles in April.
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