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07.20.01
Pennyweb, Inc. Launches Next Generation Ad Technology
AdDynamixSM Brings Targeting And Tracking Capabilities Closer To The Unique User Level
Los Angeles, CA - July, 20, 2001 - Pennyweb, Inc. has launched a significant upgrade of its ad serving and tracking technology. Previously dubbed Pennyweb 4.0 as an upgrade to the widely used 3.0 technology that currently powers the company's unique visitor cost-per-click ad network, this next generation ad management platform has been christened AdDynamixSM. The new name signifies a new era in the Los Angeles-based advertising solutions firm's 4-year history triggered by a substantial enhancement of its core technology.
"Since the company was established in 1997, my underlying commitment has been to deliver compelling returns for our clients. This means continually refining our technology to provide more value for their money" says CEO and founder Benoit Pecqueur. "The fact that Pennyweb has been profitable since day one validates our strategy. We can offer considerably more than the competition."
Best known for pioneering the unique visitor cost-per-click pricing model with its ad network of 3,000-plus affiliate Web sites and branded partners, Pennyweb's AdDynamix technology provides targeting capabilities that can tap a large audience on a unique user level-the foundation of the ad network's one-of-a-kind pricing model.
Benoit adds, "Our competitors' ad technologies were built on the CPM model which was the earliest and most adapted pricing model. Meanwhile, Pennyweb 4.0 AKA AdDynamix was built on a unique visitor CPC pricing model. This sets us apart for advertisers and publishers who want to target and track (and more importantly, pay) on a level deeper than impressions and even clicks."
Initial applications of the new technology will be with the ad network, which is simultaneously receiving a facelift to offer advertisers the enhanced targeting and tracking options.
AdDynamixSM
AdDynamix is Pennyweb, Inc.’s proprietary ad management and publishing technology. Originally developed to power Pennyweb, Inc.’s ad network, this technology, which enables advertisers and publishers alike to centralize their targeting, tracking, inventory management, and reporting in an integrated package. With its flexible architecture, AdDynamix provides unique tracking capabilities for CPM, CPC, and CPA campaigns, collecting and analyzing data in Real Time. In addition to serving traditional banner formats, it is also extends to rich media, interstitials, pop-ups, and email. AdDynamix provides a comprehensive solution that is truly the next-generation in ad serving technology surpassing industry benchmarks in speed, accuracy, and price.
About Pennyweb, Inc.
Established in 1997, Pennyweb, Inc. has been called "online advertising's best kept secret" by direct clients and agencies alike, and has been profitable since day one. Based in Los Angeles, California, Pennyweb, Inc. is committed to providing high-return, efficient solutions for both advertisers and publishers with a true pay-for-performance ad network. This is powered by a constantly refined ad serving technology, AdDynamixSM, which has poised the company to enter an ever-narrowing field with a powerful product. Complemented by a host of other media services, Pennyweb, Inc. emphasizes proprietary technology and customer service. Pennyweb works with a top roster of clients, which includes leading brands and well-known agencies such as WebMD, Omaha Steaks, and NetZero, in the U.S. For more information about Pennyweb, visit www.addynamix.com or drop by Booth 203 at @d:Tech, New York this December.
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Overview
