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08.03.04
Pennyweb, Inc. Announces Fall 2004 Launch For Video Ad Network
Los Angeles, CA, August 3, 2004 Pennyweb, Inc., a provider of online advertising products and services announced plans today to launch its Cost Per View (CPV) Video Ad Network in Fall 2004. With previous success with one of the first Cost Per Click ad networks, Pennyweb is employing its vast experience in the Pay Per Performance field along with its advanced ad management technology to provide a web ad vehicle with true branding impact. In addition, Pennyweb plans to offer a special introductory rate in the pennies per view range with a guarantee that the video will play 50% through to be counted as a view.
According to Pennyweb founder and CEO, Benoit Pecqueur, We have already used this medium for over 10 television shows and 2 feature films with compelling results. They are very similar to a TV spot ads play automatically and integrate video and sound (that can be muted).
While essentially TV spots (under a minute in length), these web video spots also offer a variety of targeting options including day parting and geo-targeting. These CPV campaigns also have the option for real-time optimization, which has yielded the highest performance metrics.
We have over 100 web sites already committed to distribute our CPV Video Ad Network, Benoit stated. For online advertisers looking for the same branding impact as TV, without sacrificing performance, this is the perfect vehicle to consider.
About Pennyweb, Inc.
Pennyweb, Inc. is a Los Angeles-based interactive advertising and ad management company serving both agencies and direct clients - including top names in the entertainment industry. Since being established in 1997, Pennyweb has specialized in delivering performance-based campaigns with ROI metrics uniquely tailored to client specifications. Pennyweb Network has 12.5 million unique users or an overall 15% reach. With its streaming video solutions, Pennyweb continues its record of providing innovative ad mediums for the Internet. For more information about Pennyweb, Inc., call 888.867.3669 or visit http://mediakit.pennyweb.com.
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