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09.10.01
Pennyweb, Inc. To Preview Revolutionary AdDynamix Technology At @d:Tech, New York
PENNYWEB, INC. TO PREVIEW REVOLUTIONARY ADDYNAMIXSM TECHNOLOGY
Los Angeles - September 10, 2001 - Pennyweb, Inc. announced today that it will preview its much anticipated proprietary ad management technology AdDynamixSM™ at the upcoming @d:Tech tradeshow in New York this December. The AdDynamix product also marks a repositioning for Pennyweb, Inc. as a media provider with its successful cost-per-click (CPC) network to a combined media and ad technology company under the AdDynamix banner.
"Although unfortunate for some, the dotcom crash has also paved the way for companies of substance, with a proven record of profitability, to persist and grow," said Steve Cranston, Director of Sales for AdDynamix & Pennyweb, Inc. (formerly Director of Sales Development for Alta Vista). "The AdDynamix product has been in development since 1997 (when Pennyweb, Inc. was founded) and this is the optimum time to release it to the public, as a powerful but cost-effective ad management solution."
Poised against established brands such as DoubleClick DART and L90 adMonitor, AdDynamix will be available to both advertisers and publishers. The technology, which powers Pennyweb, Inc.'s Pay-For-Performance ad network of over 3000 Web sites, will deliver standard features for ad serving technologies but with an extra boost of powerful sales tracking features that meet more of today's marketers and publishers needs.
AdDynamixSM
AdDynamix is Pennyweb, Inc.'s proprietary ad management and publishing technology. Originally developed to power Pennyweb, Inc.'s ad network, this technology, which enables advertisers and publishers alike to centralize their targeting, tracking, inventory management, and reporting in an integrated package. With its flexible architecture, AdDynamix provides unique tracking capabilities for CPM, CPC, and CPA campaigns, collecting and analyzing data in Real Time. In addition to serving traditional banner formats, it is also extends to rich media, interstitials, pop-ups, and email. AdDynamix provides a comprehensive solution that is truly the next-generation in ad serving technology surpassing industry benchmarks in speed, accuracy, and price.
About Pennyweb, Inc.
Established in 1997, Pennyweb, Inc. has been called "online advertising's best kept secret" by direct clients and agencies alike, and has been profitable since day one. Based in Los Angeles, California, Pennyweb, Inc. is committed to providing high-return, efficient solutions for both advertisers and publishers with a true pay-for-performance ad network. This is powered by a constantly refined ad serving technology, AdDynamixSM, which has poised the company to enter an ever-narrowing field with a powerful product. Complemented by a host of other media services, Pennyweb, Inc. emphasizes proprietary technology and customer service. Pennyweb works with a top roster of clients, which includes leading brands and well-known agencies such as WebMD, Omaha Steaks, and NetZero, in the U.S. For more information about Pennyweb, visit www.pennyweb.com or drop by Booth 203 at @d:Tech, New York this December.
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