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10.09.01
Pennyweb, Inc. Announces Enhancements That Boost AdDynamix
Technology's Geo-Targeting Capabilities
Los Angeles, CA - October 9, 2001 - Pennyweb, Inc., an innovator in media, ad management, and publishing technology, announced today major enhancements in its AdDynamixSM software that boost the Geo-Targeting capabilities of its backbone technology. Stemming from the recent integration of Quova's GeoPointSM service, AdDynamix now offers the ability to identify in real-time the location of visitors to its customers' web sites, beyond simply identifying a user's IP address.
"We are confident that highly accurate geographic targeting is the next level of online advertising," said Benoit Pecqueur, CEO of Pennyweb, Inc. "Locally targeted advertising and promotions, which our software enhancements achieve, literally targets the right people in the right location; and isn't that the driving purpose of marketing?"
With resolution from country to city levels seamlessly integrated into AdDynamix's already powerful set of Geo-Targeting options, Pennyweb, Inc. is positioned to pioneer locally targeted advertisements that not only promise substantial increases in click-thru performance and revenue but also tie online and offline efforts more effectively.
"We're happy to be working with Pennyweb, Inc. to bring Geo-Targeting to AdDynamix," said Marie Alexander, Quova President and CEO.
Steve Cranston, Director of Sales, said, "AdDynamix is committed to Geo-Targeting at previously unmatched levels of accuracy, further enhancing our already robust set of targeting options. With our advancements in local ad targeting, our clients can look forward to more efficient campaigns and net better results on their advertising investments."
AdDynamixSM
AdDynamix is Pennyweb, Inc.'s proprietary ad management and publishing technology. Originally developed to power Pennyweb, Inc.'s ad network, this technology, which enables advertisers and publishers alike to centralize their targeting, tracking, inventory management, and reporting in an integrated package. With its flexible architecture, AdDynamix provides unique tracking capabilities for CPM, CPC, and CPA campaigns, collecting and analyzing data in Real Time. In addition to serving traditional banner formats, it is also extends to rich media, interstitials, pop-ups, and email. AdDynamix provides a comprehensive solution that is truly the next-generation in ad serving technology surpassing industry benchmarks in speed, accuracy, and price.
About Pennyweb, Inc.
Established in 1997, Pennyweb, Inc. has been called "online advertising's best kept secret" by direct clients and agencies alike, and has been profitable since day one. Based in Los Angeles, California, Pennyweb, Inc. is committed to providing high-return, efficient solutions for both advertisers and publishers with a true pay-for-performance ad network. This is powered by a constantly refined ad serving technology, AdDynamixSM, which has poised the company to enter an ever-narrowing field with a powerful product. Complemented by a host of other media services, Pennyweb, Inc. emphasizes proprietary technology and customer service. Pennyweb works with a top roster of clients, which includes leading brands and well-known agencies such as WebMD, Omaha Steaks, and NetZero, in the U.S. For more information about Pennyweb, visit www.pennyweb.com or drop by Booth 203 at @d:Tech, New York this December.
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Overview
